programmatic ad spend in the UK was estimated at 3.8 billion U.S. dollars.
In the first quarter of 2020, it was found that publishers received 51 percent of spending on programmatic advertising in the United Kingdom (UK). Agency fees accounted for seven percent, whereas 15 percent of the spending could not be attributed. The 2020 Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
Marketer insights
8
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Consumer insights
8
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2021, by issue
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
Further related statistics
18
- Online ad spend growth in CEE 2000-2024
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- Digital display advertising year-on-year growth in Germany 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Growth of digital media budgets worldwide 2024, by format
- Search ad spend growth in France 2020-2022
- Monthly online ad spending in Germany 2022-2023
- Digital advertising expenditure in Finland 2020-2025
- Highest spending radio advertising planning agencies in the UK 2021
- FMCG advertisers' expenditure on online display ads in China 2011-2018
- Growth of FMCG advertisers' expenditure on online display ads in China 2011-2018
- Annual growth of online advertising expenses in Japan 2014-2023
- Internet advertising spending in Brazil 2012-2024
- Impact of COVID-19 on the supply chain sector in Hong Kong 2020-2021
- Value of assets held by INNOCEAN Worldwide 2013-2022
- Track and trace solutions market revenue worldwide 2018-2027
- Primary motivator for shifts in production supply chains 2020
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Statistics
- Online ad spend growth in CEE 2000-2024
- Digital ad spend growth in Germany 2020-2022
- Digital display advertising year-on-year growth in Germany 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Growth of digital media budgets worldwide 2024, by format
- Search ad spend growth in France 2020-2022
- Monthly online ad spending in Germany 2022-2023
- Digital advertising expenditure in Finland 2020-2025
- Highest spending radio advertising planning agencies in the UK 2021
- FMCG advertisers' expenditure on online display ads in China 2011-2018
- Growth of FMCG advertisers' expenditure on online display ads in China 2011-2018
- Annual growth of online advertising expenses in Japan 2014-2023
- Internet advertising spending in Brazil 2012-2024
- Impact of COVID-19 on the supply chain sector in Hong Kong 2020-2021
- Value of assets held by INNOCEAN Worldwide 2013-2022
- Track and trace solutions market revenue worldwide 2018-2027
- Primary motivator for shifts in production supply chains 2020
WARC. (May 15, 2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. "Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient." Chart. May 15, 2020. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. (2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. "Distribution of Programmatic Advertising Spending in The United Kingdom (Uk) in 1st Quarter 2020, by Recipient." Statista, Statista Inc., 15 May 2020, https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC, Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient Statista, https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/ (last visited March 19, 2024)
Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient [Graph], WARC, May 15, 2020. [Online]. Available: https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/