programmatic ad spend in the UK was estimated at 3.8 billion U.S. dollars.
In the first quarter of 2020, it was found that publishers received 51 percent of spending on programmatic advertising in the United Kingdom (UK). Agency fees accounted for seven percent, whereas 15 percent of the spending could not be attributed. The 2020 Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient
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WARC. (May 15, 2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. "Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient." Chart. May 15, 2020. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. (2020). Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC. "Distribution of Programmatic Advertising Spending in The United Kingdom (Uk) in 1st Quarter 2020, by Recipient." Statista, Statista Inc., 15 May 2020, https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/
WARC, Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient Statista, https://www.statista.com/statistics/1117515/online-advertising-supply-chain-in-the-uk/ (last visited June 26, 2022)