Online advertising supply chain in the UK 2019-2020, by share of ad spend

According to a study carried out in the United Kingdom (UK) from January 2019 to March 2020, only half (51%) of online advertiser investment reaches publishers. Labeled here as "Unknown delta", 15 percent of ad spend gets lost in the supply chain. The remaining 34 percent goes to different agencies and players involved in the programmatic advertising supply chain.

Where online ad spend ended up in the advertising supply chain in the United Kingdom (UK) from 2019 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2020

Region

United Kingdom

Survey time period

January 2019 to March 2020

Supplementary notes

The source adds the following information: "Based on data from 15 advertisers, 12 agencies, five DSPs, six SSPs and 12 publishers from January 2019 to March 2020 that represent £100m of UK programmatic advertising and two-thirds of premium publisher digital ad revenues."

* "Unknown delta represents the spend that cannot be attributed."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.