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Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020

An online poll conducted in April 2020 aimed to measure the impact of the COVID-19 pandemic on the digital advertising market in Europe. When asked to predict advertising spend for the third quarter of 2020, a majority of both the buy and sell-sides of the digital marketing industry expected it to be better than quarter two. Buy-side respondents were more optimistic, with 24 percent claiming to think that spending would be a lot better in the next quarter, while around 10 percent felt it was still too early to tell.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side

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Release date

April 2020



Survey time period

April 2020

Number of respondents


Method of interview

Online survey

Supplementary notes

* based on an online poll conducted by the IAB, which included responses from 183 industry professionals across Europe.

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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