Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)

CPC on Facebook in selected countries in Q4 2017 This statistic shows the average cost per click on Facebook for selected countries in the fourth quarter of 2017. During that period, the average CPC in the Czech Republic was 2.09 U.S. dollars, the highest among the evaluated countries, while Facebook CPC in Switzerland amounted to 0.75 U.S. dollars in the same period.
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CPC in U.S. dollars
Czech Republic2.09
Virgin Islands, U.S.1.33
Sweden1.26
Denmark1.23
San Marino1.15
Georgia1.14
Puerto Rico1.13
Norway1.11
Russian Federation1.1
United States1.1
Azerbaijan1.04
Cayman Islands1.03
French Guiana0.98
Bahrain0.97
Israel0.93
Finland0.76
Singapore0.76
Croatia0.75
Cyprus0.75
Switzerland0.75
CPC in U.S. dollars
Czech Republic2.09
Virgin Islands, U.S.1.33
Sweden1.26
Denmark1.23
San Marino1.15
Georgia1.14
Puerto Rico1.13
Norway1.11
Russian Federation1.1
United States1.1
Azerbaijan1.04
Cayman Islands1.03
French Guiana0.98
Bahrain0.97
Israel0.93
Finland0.76
Singapore0.76
Croatia0.75
Cyprus0.75
Switzerland0.75
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Description Source More information
This statistic shows the average cost per click on Facebook for selected countries in the fourth quarter of 2017. During that period, the average CPC in the Czech Republic was 2.09 U.S. dollars, the highest among the evaluated countries, while Facebook CPC in Switzerland amounted to 0.75 U.S. dollars in the same period.
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Release date
May 2018
Region
Worldwide
Survey time period
Q4 2017
Special properties
this information is limited to campaigns with website clicks or website conversions as the objectives
Supplementary notes
Cost per click (CPC) (also called pay per click) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.

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