Average cost per click on Facebook in selected countries as of 4th quarter 2016 (in U.S. dollars)

Cost per click on Facebook in selected countries in Q4 2016 This statistic shows the average cost-per-click on Facebook for selected countries in the fourth quarter of 2016. During that period, the average CPC in Japan was 0.73 U.S. dollars, the highest among measured countries, while Facebook CPC in Greece amounted to 0.17 U.S. dollars in the same period.
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CPC in U.S. dollars
Japan0.73
Australia0.7
Norway0.69
Switzerland0.64
New Zealand0.54
Singapore0.51
Denmark0.49
Finland0.34
Hong Kong0.34
Taiwan0.33
South Korea0.33
Germany0.32
Netherlands0.28
United Arab Emirates0.27
Austria0.26
Israel0.26
United States0.26
United Kingdom0.26
Sweden0.23
Belgium0.22
Canada0.2
South Africa0.18
Malaysia0.18
Ireland0.17
Greece0.17
CPC in U.S. dollars
Japan0.73
Australia0.7
Norway0.69
Switzerland0.64
New Zealand0.54
Singapore0.51
Denmark0.49
Finland0.34
Hong Kong0.34
Taiwan0.33
South Korea0.33
Germany0.32
Netherlands0.28
United Arab Emirates0.27
Austria0.26
Israel0.26
United States0.26
United Kingdom0.26
Sweden0.23
Belgium0.22
Canada0.2
South Africa0.18
Malaysia0.18
Ireland0.17
Greece0.17

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Description Source More information
This statistic shows the average cost-per-click on Facebook for selected countries in the fourth quarter of 2016. During that period, the average CPC in Japan was 0.73 U.S. dollars, the highest among measured countries, while Facebook CPC in Greece amounted to 0.17 U.S. dollars in the same period.
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Release date
April 2017
Region
Worldwide
Survey time period
Q4 2016
Special properties
this information is limited to campaigns with website clicks or website conversions as the objectives
Supplementary notes
Cost per click (CPC) (also called pay per click) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.

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