CPC on Facebook in selected countries in Q4 2017

Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)

by A. Guttmann, last edited Oct 11, 2019
CPC on Facebook in selected countries in Q4 2017 The country with the highest cost-per-click on Facebook in the measured period was the Czech Republic, where CPC reached over two U.S. dollars, whereas the lowest CPC on the platform was recorded in Switzerland, at three quarters of a dollar. The average for the studied countries amounted to 0.95 U.S. dollars. The United States placed slightly above the global average, with CPC valued at 1.1 U.S. dollars.
Facebook CPC

CPCs vary depending on the advertising campaign’s objective. If the aim is as simple as gaining post engagement, then CPCs are the least expensive. However, the more complex the objective, the higher the cost-per-click gets. The most expensive is app installs, which means that advertisers need to pay 0.3 U.S. dollars per click that leads to customers installing apps, compared to 0.02 U.S. dollars for post engagement. Brand awareness, page likes, reach and conversions are in the middle of the spectrum. All in all, after a spike in advertising costs in third quarter of 2017, when Facebook CPCs grew by 282 percent year-on-year, the company’s ad rates were being increasingly lowered thanks to their improved targeting and growing engagement.
Show more

Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Online advertising metrics"
  • Overview
  • Facebook
  • Twitter
  • Google
  • E-mail
  • Influencer marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.