In 2023, digital advertising spending accounted for 42.8 percent of total advertising spending in Argentina. Investment in online ads has strongly increased in the country during the period observed. In 2016, internet ad spend corresponded to 20 percent of the total.
Share of digital in advertising spending in Argentina from 2016 to 2023
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Cámara Argentina de Agencias de Medios. (March 27, 2024). Share of digital in advertising spending in Argentina from 2016 to 2023 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/
Cámara Argentina de Agencias de Medios. "Share of digital in advertising spending in Argentina from 2016 to 2023." Chart. March 27, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/
Cámara Argentina de Agencias de Medios. (2024). Share of digital in advertising spending in Argentina from 2016 to 2023. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/
Cámara Argentina de Agencias de Medios. "Share of Digital in Advertising Spending in Argentina from 2016 to 2023." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/
Cámara Argentina de Agencias de Medios, Share of digital in advertising spending in Argentina from 2016 to 2023 Statista, https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/ (last visited October 15, 2024)
Share of digital in advertising spending in Argentina from 2016 to 2023 [Graph], Cámara Argentina de Agencias de Medios, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/