Reasons to dislike advertising in Sweden 2022

Published by Statista Research Department, Oct 10, 2023
During a 2022 survey carried out in Sweden, 49 percent of respondents stated they disliked advertising because there was too much of it; another 44 percent said advertising was annoying. Generally, only 16 percent of Swedish consumers had a positive attitude towards advertising at that point in time.

Reasons to dislike advertising among consumers in Sweden as of June 2022

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Release date

August 2022

Region

Sweden

Survey time period

June 1 to 8, 2022

Number of respondents

1,030 respondents

Age group

18-79 years

Method of interview

Online interview

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Statistics on " Advertising in Sweden "

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Overview

8

Traditional media

6

Digital media

8

Agencies

5

Consumer insight

6

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Topics

Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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