Type of influencers by number of UK fashion & lifestyle followers 2022
During a 2022 survey carried out in the United Kingdom, around one in three fashion and lifestyle consumers stated that they have no preference of influencers in terms of their number of followers. The majority of those respondents who do are most likely to follow micro influencers who account for ten thousand up to 99 thousand followers. Mega influencers - with more than one million followers - only attract less than 12 percent of responding consumers in the country.