Earning growth for small iOS developers by region 2022

Between 2019 and 2022, global mobile iOS app developers that earned less than one million U.S. dollars and amassed less than one million downloads via the Apple App Store experienced an increase of approximately 71 percent in earnings. Small developers in France experienced an increase in earnings from their apps distributed via the Apple App Store of approximately 122 percent in the measured period. By comparison, developers in Japan experienced an increase in earnings of approximately 32 percent between 2019 and 2022.

Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region

Characteristic	Developer earnings growth
France	122%
United States	87%
South Korea	80%
Global	71%
Europe	64%
China	59%
United Kingdom	58%
Australia	43%
Germany	37%
Japan	32%

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Release date

May 2023

More information

Region

Worldwide

Survey time period

2019 to 2022

Supplementary notes

According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."

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