Earning growth for small developers on the Apple App Store 2019-2022, by region

Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region

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Release date

May 2023



Survey time period

2019 to 2022

Supplementary notes

According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."

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