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U.S. political ad spending for midterms 2022, by medium

Published by Michele Majidi, Jan 6, 2023
Broadcast ranked as the primary medium for political advertising in the United States, with a projected share of 51.5 percent of the total political ad spending in 2022. Connected TV might account for 15 percent of the advertising expenditures in the 2022 U.S. midterm elections.

Distribution of political advertising spending in the United States midterm elections in 2022, by media type

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In cooperation with
AdImpact
Release date

August 2022

Region

United States

Survey time period

August 2022

Special properties

forecast

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Statistics on " Political advertising in the U.S. "

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Statistics on Political advertising in the U.S.

Overview

7

Spending

6

Digital advertising

6

TV advertising

4

Consumer perspective

6

Further related statistics

21

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Topics

Social media and politics in the United StatesSocial media usage in the United StatesSocial media usage in BrazilMobile social media usage in the United StatesSocial media news consumption in the United States
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