During a 2022 survey carried out among consumers in the United States, 42 percent stated that they were concerned or very concerned about their online data. A year earlier, the share of concerned interviewees stood at 48 percent.
Level of concern about online data among consumers in the United States in 2021 and 2022
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Statistics on Marketing personalization worldwide
Overview
8
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Ability to personalize customer experiences among businesses worldwide 2021
- Premium Statistic Frequency of personalizing customer experiences worldwide 2022
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic Leading areas combining AI and marketing automation worldwide 2022
- Premium Statistic Impact of AI-enabled marketing on business outcomes worldwide 2020
- Premium Statistic Challenges in executing digital marketing strategies worldwide 2019-2020
Effectiveness
5
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Satisfaction with omnichannel personalization among marketers worldwide 2021-2022
- Premium Statistic Quality of personalized experiences according to global marketers & consumers 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Share of global B2B professionals attributing revenue growth to personalization 2020
Consumer insights
8
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Global consumers sharing data with brands in exchange for incentives 2021, by country
- Premium Statistic Types of data consumers believed were appropriate for marketers to collect 2022
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic What keeps consumers loyal to brands globally 2020
- Premium Statistic Most wanted e-commerce innovations 2022, by generation
Data usage
6
- Premium Statistic Customer data use in marketing decisions among marketers worldwide 2021
- Premium Statistic Areas with most use for data-driven marketing worldwide 2022
- Premium Statistic Use of first-party data in marketing personalization worldwide 2021-2022
- Premium Statistic Reasons for using first-party data in marketing personalization worldwide 2022
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Concern about digital privacy in the U.S. 2021-2022
Further related statistics
21
- Share of smartphone users in selected regions having privacy concerns 2021
- Digital privacy concerns among adult internet users in Italy Q3 2021
- Attitudes on data privacy Philippines 2021
- Awareness with data privacy terms Philippines 2021
- Attitude towards U.S. federal data privacy bill ADPPA measures 2022
- Digital privacy concerns among adult internet users in Mexico 2021
- Digital privacy concerns among adult internet users in Argentina 2021
- Digital privacy concerns among adult internet users in Brazil 2021
- Digital privacy concerns among adult internet users in Spain 2021
- Users on trust in Telegram's data privacy 2021, by country
- Privacy concerns among Apple users in the United States 2021
- Digital privacy concerns among internet users in Poland 2021
- U.S. consumer concerns on data privacy 2019
- U.S. Facebook usage change over privacy concerns 2018
- Estimated costs from stringent federal data privacy law in the U.S. 2019
- Leading concerns of consumers regarding their personal data APAC 2022
- Consumer concern about personal data usage by companies SEA 2022
- U.S. online consumer concerns about brands and data privacy 2019
- Stardust: weekly app downloads in the U.S. 2022
- Privacy tech market size in Japan FY 2022-2028
- Privacy tech market size in Japan FY 2022, by segment
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MediaPost. (September 21, 2022). Level of concern about online data among consumers in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1334405/concern-privacy-usa/
MediaPost. "Level of concern about online data among consumers in the United States in 2021 and 2022." Chart. September 21, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1334405/concern-privacy-usa/
MediaPost. (2022). Level of concern about online data among consumers in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1334405/concern-privacy-usa/
MediaPost. "Level of Concern about Online Data among Consumers in The United States in 2021 and 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1334405/concern-privacy-usa/
MediaPost, Level of concern about online data among consumers in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1334405/concern-privacy-usa/ (last visited February 08, 2023)
Level of concern about online data among consumers in the United States in 2021 and 2022 [Graph], MediaPost, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1334405/concern-privacy-usa/