Online share of total CRPs of the leading FMCG brands worldwide 2021

Online share of total Consumer Reach Points (CRPs) of the leading FMCG brands worldwide in 2021

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Release date

September 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Date of release is date of access.
*Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Markets included: Argentina, Bolivia, Brazil, Central America, Chile, Chinese Mainland, Colombia, France, GB, Greece, Indonesia, Ireland, Malaysia, Mexico, Peru, Philippines, Portugal, South Korea, Spain, Taiwan, Thailand, and Vietnam.

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