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Digital share of ad spend in France 2019-2022

Published by Valentina Dencheva, Jan 6, 2023
In 2022, digital ads were projected to account for over 52 percent of the total advertising spending in France, up from approximately 50 percent in 2019. This makes digital the largest ad medium in France, followed by TV and out-of-home media.

Share of digital in advertising spending in France from 2019 to 2022

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Release date

October 2021

Region

France

Survey time period

2019 and 2020

Supplementary notes

* Forecast.

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Statistics on " Digital advertising in France "

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Statistics on Digital advertising in France

Overview

6

Overview of the French market

6

Search

4

Social

7

Display

5

Programmatic

6

Mobile

3

Agencies

3

Consumer attitudes

5

Further related statistics

14

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Statistics

Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceCOVID-19 impact on media consumption in France
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