Digital share of ad spend in France 2022-2023

Published by Statista Research Department, Oct 16, 2024

In 2023, digital pure player ads were projected to account for 60.7 percent of the total advertising spending in France, up from approximately 59 percent in 2022. This makes digital the largest ad medium in France, followed by TV and out-of-home media.

Share of digital in advertising spending in France in 2022 and 2023

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Release date

October 2022

Region

France

Survey time period

October 2022

Special properties

forecast / digital pure players only

Supplementary notes

* Forecast.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

Further related statistics

13

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Statistics

Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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