In 2023, search was the largest digital advertising format in France, with a share of 44 percent in total digital ad spending. Social ranked second, with a share of 27 percent, followed by display, with 19 percent.
Distribution of digital advertising spending in France in 2023, by format
Characteristic
Share
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SRI - Les Régies Internet, & UDECAM, & Oliver Wyman. (February 6, 2024). Distribution of digital advertising spending in France in 2023, by format [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, und UDECAM, und Oliver Wyman. "Distribution of digital advertising spending in France in 2023, by format." Chart. February 6, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, UDECAM, Oliver Wyman. (2024). Distribution of digital advertising spending in France in 2023, by format. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet, and UDECAM, and Oliver Wyman. "Distribution of Digital Advertising Spending in France in 2023, by Format." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/
SRI - Les Régies Internet & UDECAM & Oliver Wyman, Distribution of digital advertising spending in France in 2023, by format Statista, https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/ (last visited September 01, 2024)
Distribution of digital advertising spending in France in 2023, by format [Graph], SRI - Les Régies Internet, & UDECAM, & Oliver Wyman, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/415002/digital-display-advertising-by-format-france/