Programmatic ad spend growth in France 2023, by format

Published by Statista Research Department, Mar 19, 2024
Compared to 2022, display programmatic advertising spending in France in 2023 decreased by nine percent. Programmatic audio ad spend experienced the largest growth, with 58 percent. Programmatic video ad spend also increased, but just by one percent.

Change in programmatic advertising spending in France in 2023, by format

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Release date

February 2024

Region

France

Survey time period

2023

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excluding walled gardens, social, search, Outbrain, and Taboola

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Statistics on " Advertising in France "

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Other statistics that may interest you Advertising in France

Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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