Objectives of digital retail media ad strategies in France 2023

Published by Statista Research Department, Mar 4, 2024
During a survey carried out among sales and marketing professionals from France in late 2023, 52 percent of respondents stated that retail media accounted for nine to ten percent of their digital advertising budgets. The French digital retail media market was valued at 795 million euros in 2023.

Objectives of digital retail media advertising strategies in France as of October 2023

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Release date

December 2023

Region

France

Survey time period

October 2023

Number of respondents

185 respondents

Special properties

among sales and marketing professionals

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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