Gen Z: popularity of brand canceling in the U.S. 2022

Published by Julia Faria, Jan 10, 2023
During a 2022 survey, 28 percent of responding adult Generation Z consumers (aged 18 to 25) stated they had already canceled a brand for its marketing campaign or advertising. On the other hand, Americans generally wish more brands expressed support towards social issues, such as sustainability or racial equality.

Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022

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Release date

June 2022

Region

United States

Survey time period

May 10 and 11, 2022

Number of respondents

375 respondents

Age group

18-25 years

Method of interview

Online survey

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Statistics on Advertising and marketing to Generation Z in the United States

Demographic profile

8

Media consumption

8

Attitudes to marketing & advertising

8

Preferred brands

7

Shopping behavior

8

Attitudes to metaverse

5

Further related statistics

21

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