ROI from ABM according to B2B companies worldwide 2021

Based on a study executed in late 2021, 38 percent of responding business-to-business companies worldwide stated that their account-based marketing programs produced a moderate return on investment, while more than one in five companies believed they generated a strong ROI. In contrast, 28 percent noticed little or no ROI. Yet, the vast majority of these 28 percent planned to continue their ABM approach.

Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021

Characteristic	Share of respondents
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Release date

July 2022

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Region

Worldwide

Survey time period

October and November 2021

Number of respondents

550*

Special properties

*B2B organizations

Supplementary notes

The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."

The question was posed as follows: "Which best describes your ROI from ABM?""

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