Perceived ROI generated from ABM according to B2B companies worldwide 2021

Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021

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Release date

July 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

550*

Special properties

*B2B organizations

Supplementary notes

The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."

The question was posed as follows: "Which best describes your ROI from ABM?""

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Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4

Further related statistics

10
Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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