Response to streaming password-sharing crackdown

A survey from 2023 in the U.S. found that Peacock, Disney+, and Max users in particular would subscribe and pay if the service were to crack down on password sharing, with over two in three respondents stating this. By comparison, the share of Paramount+ borrowers who would subscribe at full price was 61 percent.

Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform

Characteristic	I would subscribe and pay for the service	I would no longer use the service
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Release date

October 2023

More information

Region

United States

Survey time period

2023

Number of respondents

4,023 respondents

Age group

18 years and older

Special properties

respondents who use a subscription paid for by someone outside of the household

Supplementary notes

This question was phrased by the source as follows: "If I were no longer able to use/access the following services without paying for my own subscription...?"

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