The expenditure on magazine advertising of the apparel category in Italy increased by 80.9 million U.S. dollars (8.11 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Italy. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the apparel category on magazines, the ad expenditure of the apparel category on internet as well as on outdoor was considerably lower.
Apparel advertising spending on magazines in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. "Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 06, 2024. https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. (2022). Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen. "Apparel Advertising Spending on Magazines in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/
Nielsen, Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/ (last visited November 06, 2024)
Apparel advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354193/apparel-ad-spend-magazines-italy/