In 2019, video was the mist-invested in format of internet advertising in Italy, accounting for 32 percent of the total internet ad spending. Other display formats held a share of 31 percent, which signifies that display (video and other formats) attracted nearly two third of Italian internet ad spend.
Internet advertising spending in Italy in 2019, by format
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Osservatori Digital Innovation. (January 8, 2021). Internet advertising spending in Italy in 2019, by format [Graph]. In Statista. Retrieved April 16, 2021, from https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. "Internet advertising spending in Italy in 2019, by format." Chart. January 8, 2021. Statista. Accessed April 16, 2021. https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. (2021). Internet advertising spending in Italy in 2019, by format. Statista. Statista Inc.. Accessed: April 16, 2021. https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. "Internet Advertising Spending in Italy in 2019, by Format." Statista, Statista Inc., 8 Jan 2021, https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation, Internet advertising spending in Italy in 2019, by format Statista, https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/ (last visited April 16, 2021)