This statistic illustrates the estimated market share of online advertising in Italy in 2018, broken down by segment. According to the study results, the search advertising segment had 28 percent of the total online advertising market, while video advertising had about a third (30 percent). By contrast, e-mail advertising only made up one percent of the online advertising market sales.
Estimated market share of online advertising market in Italy in 2018, by segment
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Osservatori Digital Innovation. (June 27, 2018). Estimated market share of online advertising market in Italy in 2018, by segment [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. "Estimated market share of online advertising market in Italy in 2018, by segment." Chart. June 27, 2018. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. (2018). Estimated market share of online advertising market in Italy in 2018, by segment. Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation. "Estimated Market Share of Online Advertising Market in Italy in 2018, by Segment." Statista, Statista Inc., 27 Jun 2018, https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
Osservatori Digital Innovation, Estimated market share of online advertising market in Italy in 2018, by segment Statista, https://www.statista.com/statistics/735038/estimated-online-advertising-market-share-by-segment-italy/ (last visited February 17, 2020)
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