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Italy: estimated market share of online advertising market 2018, by segment
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Italy: estimated market share of online advertising market 2018, by segment
Estimated market share of online advertising market in Italy in 2018, by segment
by Daniela Coppola,
last edited
Jun 5, 2019
This statistic illustrates the estimated market share of online advertising in Italy in 2018, broken down by segment. According to the study results, the search advertising segment had 28 percent of the total online advertising market, while video advertising had about a third (30 percent). By contrast, e-mail advertising only made up one percent of the online advertising market sales.
Estimated market share of online advertising market in Italy in 2018, by segment
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by Daniela Coppola,
last edited
Jun 5, 2019
This statistic illustrates the estimated market share of online advertising in Italy in 2018, broken down by segment. According to the study results, the search advertising segment had 28 percent of the total online advertising market, while video advertising had about a third (30 percent). By contrast, e-mail advertising only made up one percent of the online advertising market sales.
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- Release date
- June 2018
- Region
- Italy
- Survey time period
- 2018
- Method of interview
- CATI, online interview
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- Italy
- Survey time period
- 2018
- Method of interview
- CATI, online interview
Other statistics on the topic
+Radio, TV & Film
Advertising spending in Italy 2009-2019, by medium
+Advertising & Marketing
Digital Market Outlook: social media advertising revenue in European countries 2018
+Advertising & Marketing
Internet advertising market value in Italy 2008-2018
+Advertising & Marketing
Share of digital advertising spending in Italy 2015 and 2019, by sales method
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to May 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to May 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to May 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to May 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)Italy: out-of-home media industry spending 2012-2016
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: online advertising market revenue in Italy 2014-2016, by channel
- Italy: online advertising market revenue 2014-2017
- Italy: programmatic advertising market revenue 2013-2016
- Global internet ad spend CAGR by category 2013-2018
- China: internet advertising revenue 2015 by type
- Italy: growth rate in online advertising revenue 2014-2017
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Online advertising revenue in the U.S. 2000-2018, by half-year
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Internet advertising revenue in Sweden quarterly from 2015-2017
- Breakdown of U.S. online advertising revenue from 2010-2016, by industry
- Nigeria digital ad revenue growth 2014-2022, by device
- Nigeria internet ad revenue 2011-2022
- Distribution of advertising revenues in Scandinavian countries 2016-2021
- Canada internet advertising net volume 2003-2015
- Canada: internet video advertising revenue 2007-2016
Studies
- Advertising in the Netherlands
- Digital advertising in Europe
- Online advertising metrics
- Digital advertising formats in the U.S.
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in North America
- Digital advertising in Canada
- BRICS advertising
- Programmatic advertising
- Advertising in Africa
- Full Year 2018 Podcast Ad Revenue Study
- Advertising in North America
- Digital advertising in the United Kingdom (UK)
- Full Year 2017 Podcast Ad Revenue Study
Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to May 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to May 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to May 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to May 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from January to May 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from January to May 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the media market value in Italy in 2018, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)
- Online advertising market revenue in Italy from 2014 to 2017* (in billion euros)
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Internet advertising revenue in China as of 2015 by type (in million U.S. dollars)
- Year-on-year growth rate in online television advertising revenue in Italy from 2014 to 2017
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2018 (in billion U.S. dollars)
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Internet advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Year-on-year internet advertising revenue growth in Nigeria from 2014 to 2022, by device
- Internet advertising revenue in Nigeria from 2011 to 2022 (in million U.S. dollars)
- Distribution of advertising revenues in Scandinavian countries in 2016, with a forecast to 2021
- Internet advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Internet video advertising revenue in Canada from 2007 to 2016 (in million Canadian dollars)
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