Addressable TV ad spend in the U.S. 2015-2021

According to most recent market calculations, advertisers spent roughly two billion U.S. dollars on addressable TV ads in 2019. They are further expected to increase their spending by some 880 million dollars by the end of 2020.

Addressable TV advertising spending in the United States from 2015 to 2021

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2019

Region

United States

Survey time period

2015 to 2019

Special properties

includes VoD; excludes connected TV, smart TV and OTT

Supplementary notes

*Forecast.
Refers to targeted TV ads delivered on a home-by-home basis via cable and satellite boxes.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "TV advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.