Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars)
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Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
18
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Number of addressable TV households in the U.S. 2018, by type & provider
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Addressable TV ad spend in the UK 2019, by platform
- Kraft Heinz ad spend in the U.S. in 2017, by type
- Microsoft's TV ad spend in the U.S. 2015-2016
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Ad spend estimate Thailand 2021, by medium
- Regional advertising expenditure growth in Russia in 2021, by medium
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure in Europe 2007-2019, by region
- Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- U.S. books publishing, or publishing and printing ad spend 2010-2016
- Elevator LCD ad spend growth in China 2022, by top brand
- Acceptance of ad cookies in Spain 2021
- Effectiveness of audience targeting with use of data worldwide 2018, by business type
- U.S. deep sea foreign transportation of freight ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Number of addressable TV households in the U.S. 2018, by type & provider
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Addressable TV ad spend in the UK 2019, by platform
- Kraft Heinz ad spend in the U.S. in 2017, by type
- Microsoft's TV ad spend in the U.S. 2015-2016
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Ad spend estimate Thailand 2021, by medium
- Regional advertising expenditure growth in Russia in 2021, by medium
- TV ad revenue growth in Germany 2018-2026
- Television advertising expenditure in Europe 2007-2019, by region
- Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- U.S. books publishing, or publishing and printing ad spend 2010-2016
- Elevator LCD ad spend growth in China 2022, by top brand
- Acceptance of ad cookies in Spain 2021
- Effectiveness of audience targeting with use of data worldwide 2018, by business type
- U.S. deep sea foreign transportation of freight ad spend 2010-2016
eMarketer. (May 11, 2021). Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/
eMarketer. "Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars)." Chart. May 11, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/
eMarketer. (2021). Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/
eMarketer. "Linear Addressable Tv Advertising Spending in The United States from 2015 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 May 2021, https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/
eMarketer, Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/ (last visited March 22, 2023)
Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars) [Graph], eMarketer, May 11, 2021. [Online]. Available: https://www.statista.com/statistics/741237/addressable-tv-ad-spend-usa/