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Addressable TV ad spend in the U.S. 2015-2021

Published by A. Guttmann, Jan 7, 2020
According to most recent market calculations, advertisers spent roughly two billion U.S. dollars on addressable TV ads in 2019. They are further expected to increase their spending by some 880 million dollars by the end of 2020.

Addressable TV advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)

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Source

Release date

October 2019

Region

United States

Survey time period

2015 to 2019

Special properties

includes VoD; excludes connected TV, smart TV and OTT

Supplementary notes

*Forecast.
Refers to targeted TV ads delivered on a home-by-home basis via cable and satellite boxes.

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Topics

Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Advertising consumption and perception
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