Institutions ad spend on magazines in Italy 2019-2021

Published by Michele Majidi, Feb 27, 2023
In 2021, the expenditure on magazines advertising of the institutions category in Italy increased by 18.3 million U.S. dollars (+11.83 percent) since 2020. Therefore, the advertising spending in Italy reached a peak in 2021 with 172.95 million U.S. dollars.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the institutions category on magazines, the ad expenditure of the institutions category on digital static display was higher, while spending on outdoor was lower.

Institutions advertising spending on magazines in Italy from 2019 to 2021 (in million U.S. dollars)

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Source

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Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Statistics on " Advertising in Italy "

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Statistics on Advertising in Italy

Overview of Italian ad market

6

Traditional media

8

Digital media

8

Leading players

5

Consumer perception

7

Further related statistics

21

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