Italy: social media advertising spending 2011-2018

This timeline presents the spending in social media advertising in Italy from 2010 to 2015, as well as forecasts for years between 2016 and 2018. According to data, expenditure in social media advertising has significantly increased over the considered years, going from 29 million euros in 2011 to a forecast of 357 million euros in 2018.

Spending in social media advertising in Italy from 2011 to 2018

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Source

Release date

September 2016

Region

Italy

Survey time period

2011 to 2015

Supplementary notes

*Forecast
** At current prices.

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Statistics on "Social media usage of companies in Italy"

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