Media & Advertising›
Advertising & Marketing ›
Italy: total Internet advertising revenue share from 2012 to 2021, by device type

Premium

Italy: total Internet advertising revenue share from 2012 to 2021, by device type

Total Internet advertising revenue in Italy in selected years between 2012 to 2021, by device type

This statistic shows the composition of internet advertising revenue by device type in Italy in the years 2012, 2016 and 2021. The majority of ads revenue comes from wired internet connection in 2012 and 2016. Forecasting data predict a different trend in 2021, when mobile internet is supposed to generate 52 percent of the overall advertising revenue.

Total Internet advertising revenue in Italy in selected years between 2012 to 2021, by device type

	Total wired internet advertising revenue	Total mobile internet advertising revenue
-	-	-
-	-	-
-	-	-

	Total wired internet advertising revenue	Total mobile internet advertising revenue
-	-	-
-	-	-
-	-	-

About this statistic

Show source

Download Settings Share

Description

Source

More information

Source

More information

Other statistics on the topic

Advertising spending in Italy 2009-2019, by medium

Digital Market Outlook: social media advertising revenue in European countries 2018

Italy: internet advertising market value 2008-2016

Share of digital advertising spending in Italy 2015 and 2019, by sales method

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax.

Leading companies trust Statista:

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising in Italy"

Overview

The most important statistics

Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending internet advertising 2016-2020
Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016

Advertising companies

Traditional media

Digital media

Ad blocking devices

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on "Advertising in Italy"

Related topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.