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Internet ad spending in Italy 2016-2025, by device

Published by Statista Research Department, Oct 25, 2021
In 2020, internet advertising spending in Italy amounted to 3.64 billion U.S. dollars, out of which 2.09 billion were traced back to wired internet and 1.55 billion to mobile internet. The values for both wired and mobile internet were expected to increase over the following five years, reaching a respective 2.48 billion and 3.05 billion in 2025. Mobile internet was expected to surpass its wired counterpart in 2023.

Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)

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Release date

July 2021

Region

Italy

Survey time period

2016 to 2020

Special properties

Supplementary notes

* Forecast.
Figures have been rounded.

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