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Italy: total Internet advertising revenue share from 2012 to 2021, by device type

This statistic shows the composition of internet advertising revenue by device type in Italy in the years 2012, 2016 and 2021. The majority of ads revenue comes from wired internet connection in 2012 and 2016. Forecasting data predict a different trend in 2021, when mobile internet is supposed to generate 52 percent of the overall advertising revenue.

Total Internet advertising revenue in Italy in selected years between 2012 to 2021, by device type

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Release date

January 2017


Italy, EU

Survey time period

2012 and 2016

Special properties

Supplementary notes

*Data for 2021 are a forecast.

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Statistics on "Advertising in Italy"

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