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Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
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Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
The graph presents the digital advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by format. Digital search ad revenue in Italy is expected to grow from 796 million U.S. dollars in 2017 to 775 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
| Banner | Video | Search | Social media | Classifieds | |
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| Banner | Video | Search | Social media | Classifieds | |
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| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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The graph presents the digital advertising revenue in Italy in 2016, and provides a forecast thereof until 2022, broken down by format. Digital search ad revenue in Italy is expected to grow from 796 million U.S. dollars in 2017 to 775 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Italy
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Italy
- Survey time period
- 2016
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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Digital advertising in Europe
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Everything On "Digital advertising in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)Digital advertising expenditure in European countries 2017
- Change in online advertising spending in select European countries in 2016 and 2017Fastest growing online advertising markets in Europe 2016-2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)Digital advertising expenditure in the Netherlands 2008-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)Europe: programmatic mobile display ad spend 2013-2017
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
- Digital Market Outlook: digital classifieds ad revenue in Italy 2016-2022 by vertical
- Digital Market Outlook: digital classifieds ad revenue France 2016-2022, by vertical
- U.S. retailers: digital marketing spend vs. revenue share 2015, by format
- Digital share of select media companies' ad revenue in the U.S. 2014
- Google and Facebook's share of digital display ad spending in the UK 2012-2016
- Digital Market Outlook: digital video ad revenue in Germany 2016-2022, by device
- Percentage growth of programmatic video revenue in the Nordics 2017
- Consumer trust in digital advertising in Australia 2013-2015, by format
- Digital ad spend in Brazil 2016, by format
- Desktop display ad spend in the U.S. 2014-2019, by format
- Digital ad spend in India 2012-2015, by format
- Digital advertising spending in India 2010-2015, by type
- Digital advertising spending share in Canada 2008-2015
- Digital ad revenue of selected media companies in Canada in 2015
- Digital advertising spending share in Taiwan 2008-2015
- GHG emission form electrical equipment manufacturing in the UK 1990-2016
- Sewerage revenue in Portugal 2010-2022
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- Ad blocking
- Banner advertising in the United Kingdom
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Retailers' digital marketing spending vs. revenue share in the United States as of March 2015, by format
- Digital share of select media companies' ad revenue in the United States in 2014
- Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
- Digital video advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- To what extent do you trust the following forms of advertising?
- Distribution of digital advertising spending in Brazil in 2016, by format
- Desktop display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Distribution of digital advertising spending in India from 2012 to 2015, by format
- Digital advertising expenditure in India from 2010 to 2015, by type (in million U.S. dollars)
- Digital advertising expenditure share in Canada from 2008 to 2015
- Estimated online advertising revenue of selected media companies in Canada in 2015 (in million U.S. dollars)
- Digital advertising expenditure share in Taiwan from 2008 to 2015
- Greenhouse gas (GHG) emissions from the manufacture of electrical equipment in the United Kingdom (UK) from 1990 to 2016 (in 1,000 metric tons of CO2 equivalent)
- Sewerage revenue in Portugal from 2010 to 2022 (in million U.S. dollars)
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