• Digital Market Outlook: digital ad revenue by format Italy 2024

The graph presents the digital advertising revenue in Italy from 2017 to 2019, and provides a forecast thereof until 2024, broken down by format. Digital search ad revenue in Italy is expected to grow from 890.69 million U.S. dollars in 2017 to 1.59 billion in 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising revenue in Italy from 2017 to 2024, by format (in million U.S. dollars)

	Banner	Video	Search	Social media	Classifieds
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Sources

Release date

July 2020

More information

Region

Italy

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.