Advertising spending in Italy 2019-2022, by medium

Published by Statista Research Department, Jan 6, 2023
Digital advertising was expected to account for 46.9 percent of Italy's advertising spending in 2022, marking a 1.4 percent growth from the previous year and increasing its lead on television advertising. TV advertising's share was forecast to amount to 39.4 percent, while radio was projected to follow with 4.8 percent.

Distribution of advertising spending in Italy from 2019 to 2022, by medium

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Release date

July 2022

Region

Italy

Survey time period

2019 to 2021

Supplementary notes

* Forecast.

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Statistics on " Advertising and market research companies in Italy "

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Statistics on Advertising and market research companies in Italy

Overview

6

Advertising and marketing companies

8

Leading advertising and media agencies

4

Further related statistics

17

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Topics

Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
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