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Digital share of advertising spending in Italy 2013-2019

The timeline presents data on the digital share of advertising spending in Italy from 2013 to March 2015, with a forecast to 2019. In 2014, roughly 16.5 percent of Italian media ad spend went on digital advertising.

Share of advertising spending going on digital advertising in Italy from 2013 to 2019

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Source

Release date

March 2015

Region

Italy

Survey time period

2013 to March 2015

Supplementary notes

* Forecast.
Figures have been rounded.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising.

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Statistics on "Advertising in Italy"

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