- Internet›
- Advertising & Marketing›
Internet advertising market value in Italy 2008-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Internet advertising market value in Italy 2008-2018
Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
by Statista Research Department,
last edited
Aug 7, 2019
The statistic shows the evolution of the internet advertising market in Italy from 2008 to 2018. In 2018, the internet advertising market peaked at about three billion euros.
Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
| Market value in billion euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Market value in billion euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Aug 7, 2019
The statistic shows the evolution of the internet advertising market in Italy from 2008 to 2018. In 2018, the internet advertising market peaked at about three billion euros.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Italy
- Survey time period
- 2008 to 2018
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Italy
- Survey time period
- 2008 to 2018
Other statistics on the topic
+Radio, TV & Film
Advertising spending in Italy 2009-2019, by medium
+Advertising & Marketing
Digital Market Outlook: social media advertising revenue in European countries 2018
+Advertising & Marketing
Italy: forecast TV industry advertising 2017-2021
+Advertising & Marketing
Forecast out of home media industry spending in Italy 2019-2023
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising in Italy
- 97 page/s
- English
- pptx
- Detailed references
Everything On "Advertising in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Italy 2008-2016
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)Ad spend in Italy 2019-2020, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Traditional media
The most important statistics
- Value of advertising investments in radio from 2009 to 2018 (in euros)Italy: value of advertising investments in radio 2009-2018
- Value of advertising investments in newspapers and magazines from 2009 to 2018 (in euros)Italy: value of advertising investments in press 2009-2018
- Value of advertising investments in television from 2009 to 2018 (in euros)Italy: value of advertising investments in television 2009-2018
- Advertising spending forecasts for the cinema industry in Italy from 2018 to 2022 (in million euros)Italy: forecast cinema industry advertising 2018-2022
- Advertising spending forecasts for the entertainment and media industry in Italy from 2018 to 2022 (in million euros)Italy: forecast entertainment and media industry advertising 2018-2022
- Advertising spending forecasts for the music industry in Italy from 2018 to 2022 (in million euros)Italy: forecast music industry advertising 2018-2022
- Advertising spending forecasts for the radio industry in Italy from 2018 to 2022 (in million euros)Italy: forecast radio industry advertising 2018 to 2022
- Advertising spending forecasts for the newspaper industry in Italy from 2018 to 2022 (in million euros)Italy: newspaper industry advertising 2018-2022
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Spending in online video advertising in Italy from 2011 to 2018 (in million euros)Italy: online video advertising spending 2011-2018
- Spending in online banner advertising in Italy from 2011 to 2018 (in million euros)Italy: online banner advertising spending 2011-2018
- Out-of-home
The most important statistics
- Distribution of out-of-home advertising market in Italy in 2017, by assetItaly: OOH advertising market distribution 2017, by asset
- Distribution of out-of-home transport advertising market in Italy in 2017, by assetItaly: OOH transport advertising market distribution 2017, by asset
- Share of digital out-of-home advertising market out of the OOH market in Italy in 2017 with a forecast for 2022 Italy: share of digital out-of-home advertising market 2017-2022
- Value of out-of-home advertising market in Italy in 2017 with a forecast for 2022 (in million euros)Italy: value of out-of-home advertising market 2017-2022
- Market shares of out-of-home advertising in Italy from 2001 to 2019 with a forecast for 2020Market shares of OOH advertising in Italy 2001-2020
- Forecast of the out of home (OOH) advertising industry expenditure in Italy from 2019 to 2023 (in million euros)Forecast out of home media industry spending in Italy 2019-2023
- Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)Italy: estimated audience of OOH advertising 2017, by category
- Distribution of digital out-of-home advertising market in Italy in 2017, by format Italy: distribution of digital out-of-home advertising market 2017, by format
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to June 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: internet advertising market share 2015, by format
- Italy: internet advertising market share 2015, by device
- Italy: online advertising revenue 2008-2014
- Italy: online advertising revenue 2016-2018, by format
- Online advertising spending in Norway 2013-2017, by type
- Revenue of major online advertising agencies in Japan 2014
- Internet advertisement expenditure in MENA 2010-2021
- Adblocker users' perception about advertising in Spain in 2015
- Italy: advertising market value 2008-2015
- Advertising market share in Italy 2015 by sector
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: internet media market value 2008-2015
- Italy: revenue of Internet advertising market in 2016 by type
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Italy: digital advertising distribution 2016, by channel
- Business expectations of the advertising sector after Brexit vote in the UK 2016
- Companies with market innovations in the advertising industry in Germany 2008-2017
- Opinion: brands don't have a responsibility to portray realistic body images UK 2015
- Attitudes towards online advertising in Germany 2019
- Industry revenue of »production of meat and poultry meat products« in Greece 2011-2023
Studies
- Advertising industry in Spain
- Online advertising metrics
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in Germany
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in Canada
- Digital advertising in North America
- Programmatic advertising
- Advertising in Brazil
- Digital advertising in the United Kingdom (UK)
- Advertising in Asia Pacific
- Advertising worldwide
Statistics on "Advertising in Italy"
- Turnover of advertising and market research sector in Italy 2008-2016
- Advertising spending in Italy 2011-2018
- Advertising spending in Italy 2009-2019, by medium
- Ad spend in Italy 2019-2020, by medium
- Italian share of Western Europe spending in internet advertising 2016-2020
- Italy: forecasts of share of Western Europe spending out-of-home advertising
- Italy: advertising material producers 2012-2014
- Italy: value of advertising investments in radio 2009-2018
- Italy: value of advertising investments in press 2009-2018
- Italy: value of advertising investments in television 2009-2018
- Italy: forecast cinema industry advertising 2018-2022
- Italy: forecast entertainment and media industry advertising 2018-2022
- Italy: forecast music industry advertising 2018-2022
- Italy: forecast radio industry advertising 2018 to 2022
- Italy: newspaper industry advertising 2018-2022
- Italy: forecast TV industry advertising 2017-2021
- Italy: forecast video games industry advertising 2018-2022
- Media market share in Italy 2018
- Internet advertising market value in Italy 2008-2018
- Digital share of advertising spending in Italy 2013-2019
- Share of digital advertising spending in Italy 2015 and 2019, by sales method
- Digital Market Outlook: social media advertising revenue in European countries 2018
- Italy: online video advertising spending 2011-2018
- Italy: online banner advertising spending 2011-2018
- Italy: OOH advertising market distribution 2017, by asset
- Italy: OOH transport advertising market distribution 2017, by asset
- Italy: share of digital out-of-home advertising market 2017-2022
- Italy: value of out-of-home advertising market 2017-2022
- Market shares of OOH advertising in Italy 2001-2020
- Forecast out of home media industry spending in Italy 2019-2023
- Italy: estimated audience of OOH advertising 2017, by category
- Italy: distribution of digital out-of-home advertising market 2017, by format
- Digital out of home (DOOH) advertising revenue in Italy 2012-2015
- Daily online reach of Banzai Advertising in Italy 2016, by access platform
- Italy: daily online reach of advertising company REA Group 2017, by access platform
- Italy: daily online reach of agency Good Move 2017, by access platform
- Italy: daily online reach of advertising network HiMedia Group 2016, by platform
- Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Daily online reach of advertising company RCS in Italy 2019, by access device
- Daily online reach of WebSystem - Gruppo 24 Ore in Italy 2019, by access device
- Italy: internet advertising market share 2015, by format
- Italy: internet advertising market share 2015, by device
- Italy: online advertising revenue 2008-2014
- Italy: online advertising revenue 2016-2018, by format
- Online advertising spending in Norway 2013-2017, by type
- Revenue of major online advertising agencies in Japan 2014
- Internet advertisement expenditure in MENA 2010-2021
- Adblocker users' perception about advertising in Spain in 2015
- Italy: advertising market value 2008-2015
- Advertising market share in Italy 2015 by sector
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: internet media market value 2008-2015
- Italy: revenue of Internet advertising market in 2016 by type
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Italy: digital advertising distribution 2016, by channel
- Business expectations of the advertising sector after Brexit vote in the UK 2016
- Companies with market innovations in the advertising industry in Germany 2008-2017
- Opinion: brands don't have a responsibility to portray realistic body images UK 2015
- Attitudes towards online advertising in Germany 2019
- Industry revenue of »production of meat and poultry meat products« in Greece 2011-2023
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.