Role of sponsored ads in brand & product discovery in Germany 2021

Published by Statista Research Department, Mar 16, 2023
During a November 2021 survey carried out in Germany, 71 percent of respondents from Generation Z and Generation Y (also known as millennials) stated that they discovered new brands and products thanks to sponsored ads on social media and ecommerce websites. For Generation X the share stood at 62 percent, while for Baby Boomers and the Silent Generation it stood at 39 percent.

Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation

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Release date

February 2022

Region

Germany

Survey time period

November 2021

Number of respondents

1,011 respondents

Age group

18 years and older

Special properties

among consumers who use the internet at least once a month

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