During a global 2022 survey, 71 percent of responding advertisers selected data and analytics abilities as a skill set that will increase most in importance over the following two years. E-commerce and retail media capabilities ranked second, chosen by 53 percent of respondents.
Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022
among advertisers, agencies, publishers, platforms, and advertising technology companies
Supplementary notes
This question was phrased by the source as follows: "Which three skills and capabilities do you think will increase most in importance over the next
2 years?"
The source does not specify the type of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Federation of Advertisers. (July 28, 2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. "Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. (2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. "Skills and Capabilities That Will Increase Most in Importance in The Advertising Media Marketplace According to Advertisers Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers, Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 Statista, https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/ (last visited December 04, 2024)
Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/