Fake news ad revenue 2021

It was estimated that, in 2021, websites that repeatedly published fake news generated 2.6 billion U.S. in advertising revenue worldwide. In the United States only, the figure stood at 1.62 billion U.S. dollars. The revenue comes from programmatic advertising, whose buying is an automatized process, and advertisers have little influence on where and around what kind of content their ads are placed.

Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars)

Characteristic	Total programmatic advertising spending	Programmatic ad revenue of misinformation publishing sites
Worldwide	155	2.6
United States	96.89	1.62

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

January 2021

More information

Region

Worldwide, United States

Survey time period

as of January 2021

Special properties

estimate

Supplementary notes

The source provides the following information about its methodology:
"NewsGuard and Comscore used a sample of 7,500 sites whose traffic and advertising costs are measured by Comscore and a dataset of over 6,500 news and information websites whose credibility is rated by NewsGuard, cross-referencing the data to estimate digital advertising spend on websites in the dataset that are rated untrustworthy by NewsGuard."

Citation formats