Digital ad spend in the U.S. 2023, by purchase method

Published by Statista Research Department, Feb 8, 2024
In the third quarter of 2023, 73 percent of digital advertising expenditure in the United States was spent programmatically and the remaining 27 percent directly. Programmatic digital display ad spend in the U.S. was estimated at 145 billion U.S. dollars that year.

Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2023

Region

United States

Survey time period

Q3 2023

Supplementary notes

* Forecast.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Programmatic advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.