Most creative PR agencies in the world 2020

Image Merchants based in Nigeria was identified as the most creative PR agency worldwide when the results were weighted by staff size, scoring 1,400 points in the ranking. Second was Kurio from Finland with 933 points. Edelman was the largest PR agency worldwide in 2019, when ranked by fee income.

Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index

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Release date

December 2020

More information

Region

Worldwide

Survey time period

October 2019 to October 2020

Special properties

based on public relations work

Supplementary notes

Methodology: [T]he Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...). (...) [The source] has used a points per head calculation to identify which are (...) the most creative PR agencies in the world."

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