Image Merchants based in Nigeria was identified as the most creative PR agency worldwide when the results were weighted by staff size, scoring 1,400 points in the ranking. Second was Kurio from Finland with 933 points. Edelman was the largest PR agency worldwide in 2019, when ranked by fee income.
Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index
Methodology: [T]he Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...). (...) [The source] has used a points per head calculation to identify which are (...) the most creative PR agencies in the world."
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PRovoke. (December 14, 2020). Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/
PRovoke. "Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index." Chart. December 14, 2020. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/
PRovoke. (2020). Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/
PRovoke. "Most Creative Pr Agencies Worldwide Weighted by Staff Size in 2020, According to Global Creative Index." Statista, Statista Inc., 14 Dec 2020, https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/
PRovoke, Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index Statista, https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/ (last visited May 21, 2022)
