According to recent estimates, programmatically sold advertising was worth 418 billion U.S. dollars in 2021. The figure is expected to reach 725 billion in 2026. In 2019, North America accounted for nearly three quarters of the global programmatic spending.
Global programmatic advertising spending from 2017 to 2026
(in billion U.S. dollars)
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Statista. (May 27, 2022). Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/275806/programmatic-spending-worldwide/
Statista. "Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars)." Chart. May 27, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/275806/programmatic-spending-worldwide/
Statista. (2022). Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/275806/programmatic-spending-worldwide/
Statista. "Global Programmatic Advertising Spending from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/275806/programmatic-spending-worldwide/
Statista, Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275806/programmatic-spending-worldwide/ (last visited June 26, 2022)
