Video-on-demand streaming revenue India 2017-2022, by platform type
The video segment of the Indian OTT market was primarily sustained by advertising video-on-demand (AVoD) platforms up until 2021, when revenue from both AVoD and subscription video-on-demand (SVoD) totaled one billion U.S. dollars. SVoD revenue has rapidly risen since 2017 and was projected to surpass that of AVoD in the years to follow. The overall revenue earned by the video OTT market in 2021 amounted to over two billion U.S. dollars.