As reported in 2023, 43 million households in India paid for 97 million video subscriptions. A reduction from the previous year, the number of subscriptions fell due to cricket streaming channels being moved in front of paywalls on Disney+Hotstar. This was the only paid OTT segment to see a decline in subscribers and subscriptions that year. However, forecasts suggest a resurgence in both over the next three years.
Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026
(in millions)
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FICCI, & EY. (March 12, 2024). Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026 (in millions) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/
FICCI, und EY. "Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026 (in millions)." Chart. March 12, 2024. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/
FICCI, EY. (2024). Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026 (in millions). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/
FICCI, and EY. "Number of Online Video Subscriptions and Subscriber Households across India from 2018 to 2023, with Estimates until 2026 (in Millions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/
FICCI & EY, Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026 (in millions) Statista, https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/ (last visited November 01, 2024)
Number of online video subscriptions and subscriber households across India from 2018 to 2023, with estimates until 2026 (in millions) [Graph], FICCI, & EY, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1154045/paid-video-subscriptions-india/
