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Number of paid video subscriptions in India 2018-2024

Published by
Tanushree Basuroy,
Jul 13, 2022
As reported in 2021, 40 million households in India paid for 80 million video subscriptions. This was estimated to increase significantly by 2024. This growth can be attributed to the creation of customized packages for OTT users based on their consumption, thereby cutting costs. Other reasons could be the increase in original content, and free and trial access to the platforms for a limited period.

Number of paying subscribers and subscriptions across India from 2018 to 2021, with an estimate for 2024 (in millions)

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Release date

March 2022

Region

India

Survey time period

2018 to 2021

Supplementary notes

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Statistics on " Online video market in India "

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Statistics on Online video market in India

Digital content overview

5

Video streaming

5

Key TVoD players

6

YouTube

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Short videos

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