Estimated annual ad spend growth in Hong Kong 2023, by channel

Published by
Lai Lin Thomala,
Apr 20, 2023
According to a survey conducted among companies in Hong Kong in 2022, all digital channels were projected to post ad spend growth in 2023, especially CTV which led with a growth rate of 14.4 percent. In contrast, traditional channels were estimated to decline in the advertising budget.

Projected annual ad spend growth in Hong Kong in 2023, by channel

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Release date

November 2022

Region

Hong Kong

Survey time period

October 18 to November 7, 2022

Number of respondents

223 respondents

Special properties

among surveyed companies, both brands and agencies accounting for 42 percent and other types of company occupying 16 percent

Method of interview

Email survey

Supplementary notes

Original question: provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend by channel.

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