Podcast ad spend in the UK 2017-2026

Podcast advertising expenditure in the United Kingdom (UK) from 2017 to 2026

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Digital Audio Advertising includes all ad revenue generated through pre- and in-Stream Audio Ads that appear in music (music also includes all kinds of radio services) and podcast streaming services.

This includes ad-supported free versions of premium subscription services or services funded by advertising.

Formats can be single spots, tandem spots, or popular special advertising formats like presenting, On Air Promotions and Infomercials, directly embedded in the audio file or dynamically inserted. Banner or Video ads included only in the web player of the streaming service are not in-scope.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Podcasts in the United Kingdom (UK) "

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