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Programmatic ad spend share in Europe 2019, by country

The European country that spent the most on programmatic advertising in 2019 was the United Kingdom, with a 31.2 percent share of all spend. Germany in second place had a 20.5 percent share while France had 15.9 percent. Italy and Spain were two other countries in the top five spenders which in total accounted for over 81 percent of the entire European programmatic advertising spend that year.

Share of programmatic advertising spend in Europe in 2019, by country

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Source

Release date

March 2020

Region

Europe

Survey time period

2019

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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