Out-of-home advertising spending in Brazil amounted to more than 4.6 billion Brazilian reals in 2018, up from nearly four billion reals a year earlier. This value has been increasing since 2009, when outdoor ad investments in the country amounted to less than 97 million reals.
Out-of-home advertising spending in Brazil from 2009 to 2018
(in million Brazilian reals)
Figures for the period 2009 to 2016 come from earlier IBOPE publications. Figures for 2016 and 2017 retrieved from earlier Kantar Ibope Media publications. Figures have been rounded.
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Kantar Ibope Media, & Grupo de Mídia São Paulo. (June 29, 2019). Out-of-home advertising spending in Brazil from 2009 to 2018 (in million Brazilian reals) [Graph]. In Statista. Retrieved June 01, 2020, from https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Kantar Ibope Media, und Grupo de Mídia São Paulo. "Out-of-home advertising spending in Brazil from 2009 to 2018 (in million Brazilian reals)." Chart. June 29, 2019. Statista. Accessed June 01, 2020. https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Kantar Ibope Media, Grupo de Mídia São Paulo. (2019). Out-of-home advertising spending in Brazil from 2009 to 2018 (in million Brazilian reals). Statista. Statista Inc.. Accessed: June 01, 2020. https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Kantar Ibope Media, and Grupo de Mídia São Paulo. "Out-of-home Advertising Spending in Brazil from 2009 to 2018 (in Million Brazilian Reals)." Statista, Statista Inc., 29 Jun 2019, https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Kantar Ibope Media & Grupo de Mídia São Paulo, Out-of-home advertising spending in Brazil from 2009 to 2018 (in million Brazilian reals) Statista, https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/ (last visited June 01, 2020)
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