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Digital ad spend in Italy 2019-2020, by channel

Among the channels of the Italian digital sector, investments in video advertising are expected to increase the most, reaching 852 million euros in 2020. Search advertising was reported to be the second-fastest-growing segment: the ad spending in search advertising amounted to 714 million euros in 2019 and is forecasted to reach 758 million euros in 2020, approximately.

Expenditure in digital advertising in Italy in 2019 with a forecast for 2020, by channel

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Source

Release date

July 2019

Region

Italy

Survey time period

2019

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Statistics on "Advertising in Italy"

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