Digital ad spend in Italy 2019-2020, by channel

Among the channels of the Italian digital sector, investments in video advertising are expected to increase the most, reaching 852 million euros in 2020. Search advertising was reported to be the second-fastest-growing segment: the ad spending in search advertising amounted to 714 million euros in 2019 and is forecasted to reach 758 million euros in 2020, approximately.

Expenditure in digital advertising in Italy in 2019 with a forecast for 2020, by channel

20192020
Display774,607788,034
Video749,837852,174
Search714,352757,927
Total2,238,7962,398,135
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2019

Region

Italy

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.