U.S.: online beauty products stock availability by retailer 2022

In 2022, Ulta topped the list as the online beauty retailer with the best beauty product stock in the United States. Ulta scored particularly high in the skincare (98.4 percent), makeup (97.8 percent), hair care (97.7 percent), and personal care (97.7 percent) product categories. Dillard's clinched the second place spot for its stock availability of skincare products (97.1 percent), makeup (97.8 percent), fragrances (97 percent), and personal care items (96.8 percent). Target had the highest fragrance stock availability, at 97.8 percent.

Average stock availability of beauty product categories in the United States in 2022, by retailer

Characteristic	Skincare	Makeup	Fragrance	Hair care	Personal care
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Release date

May 2022

More information

Region

United States

Survey time period

April 2021 to April 2022

Number of respondents

11 leading beauty retailers*

Supplementary notes

The source tracked in-stock availability for the same SKUs from April 2021 through April 2022 across 11 beauty retailers, 10 brands, and over 2,000 SKUs within five categories.

* Figures for Amazon, ASOS, Bloomingdale's, Neiman Marcus, FragranceNet, Dillard's, Sephora, Target, Walmart, Net-a-Porter, and Ulta.

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