During a 2023 survey carried out among senior-level marketers from the United Kingdom (UK), 83 percent of respondents thought the adoption of attention metrics was an important factor in reducing the environmental impact of digital ads. Additionally, 58 percent of responding marketers stated they thought the adoption of attention metrics would provide a better online experience for consumers.
Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023
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Teads. (January 25, 2023). Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/
Teads. "Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023." Chart. January 25, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/
Teads. (2023). Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/
Teads. "Benefits of Attention Measurement in Advertising According to Marketers in The United Kingdom (Uk) as of January 2023." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/
Teads, Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023 Statista, https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/ (last visited October 08, 2024)
Benefits of attention measurement in advertising according to marketers in the United Kingdom (UK) as of January 2023 [Graph], Teads, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/1383628/benefits-attention-measurement-advertising-uk/
