This timeline presents online advertising spending in the United Kingdom (UK) from 2008 to 2017. In 2009, digital advertising revenue in the United Kingdom amounted to 3.56 billion British pounds. Digital ad spend grew to exceed 11 billion British pounds in 2017.
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Digital advertising spending in the United Kingdom (UK) 2008-2017
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Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in billion GBP)
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This timeline presents online advertising spending in the United Kingdom (UK) from 2008 to 2017. In 2009, digital advertising revenue in the United Kingdom amounted to 3.56 billion British pounds. Digital ad spend grew to exceed 11 billion British pounds in 2017.
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This timeline presents online advertising spending in the United Kingdom (UK) from 2008 to 2017. In 2009, digital advertising revenue in the United Kingdom amounted to 3.56 billion British pounds. Digital ad spend grew to exceed 11 billion British pounds in 2017.
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- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- ,
More information
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- ,
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Statistics on "Internet industry in the United Kingdom (UK)"
- Market overview
The most important statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2016 (in billion GBP)E-commerce sales via website in the United Kingdom (UK) 2012-2016, by B2B and B2C
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)E-commerce sales in the United Kingdom (UK) 2016, by B2B, B2C and business size
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to June 2017 (in million GBP)Internet retail: monthly sales value in the United Kingdom (UK) 2013-2017
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*Internet share of retail sales monthly in the United Kingdom (UK) 2014-2018
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sectorShare of revenue from digital channels in Great Britain in 2015 & 2020, by sector
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2017, by sector
- E-publishing revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: e-publishing revenue in the UK 2016-2022
- eServices revenue in the United Kingdom (UK) from 2016 to 2022, by category (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022, by category
- Online retail
The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2017
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018Online share of retail sales in the United Kingdom (UK) 2011-2018
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to April 2018* (in million GBP)Internet retail sales value: average weekly value per month in the UK 2013-2018
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*Internet share of retail sales monthly in the United Kingdom (UK) 2014-2018
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2017Most popular goods purchased online in Great Britain 2017
- Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016Mobile share of online sales in the UK Q1 2010-Q1 2016
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by digital and physical format (in million GBP)Entertainment retail sales in the United Kingdom (UK) 2011-2017, by format
- Online advertising
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in billion GBP)Digital advertising spending in the United Kingdom (UK) 2008-2017
- Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by formatDistribution of online advertising spending in the UK 2010-2017, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Publishing
The most important statistics
- E-publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2016 to 2022, by format (in U.S. dollars)Digital Market Outlook: e-publishing ARPU in the UK 2016-2022, by format
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by formatDigital Market Outlook: e-publishing revenue change in the UK 2016-2021, by format
- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by formatDigital Market Outlook: e-publishing user penetration UK 2016-2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017Reading frequency of digital newspapers in the United Kingdom (UK) 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017Reading frequency of digital magazines in the United Kingdom (UK) 2017
- Number of individuals reached by magazines in Great Britain (UK) from October 2016 to September 2017, by platform* (in 1,000 individuals)Magazine monthly audience size in Great Britain (UK) 2017, by platform
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and freeOnline magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2016 (in million GBP)Digital book sales revenue in the United Kingdom (UK) 2008-2016
- Digital Entertainment
The most important statistics
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2017, by sector
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sectorDigital revenue share of media and entertainment companies in the UK 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2017, by sales channel (in million GBP)Entertainment retail sales revenue in the UK 2013-2017, by sales channel
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2017 (in million GBP)Digital video game sales revenue in the United Kingdom (UK) 2011-2017
- Share of music industry revenue from digital music in the United Kingdom (UK) from 2009 to 2016Digital share of music industry revenue in the United Kingdom (UK) 2009-2016
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)Digital music industry revenue in the United Kingdom (UK) 2009-2016
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital music revenue in the UK 2016-2022, by format
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)Online TV revenues in the United Kingdom (UK) 2009-2015, by source
- eServices
The most important statistics
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022
- eServices revenue in the United Kingdom (UK) from 2016 to 2022, by category (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022, by category
- Number of eServices users in the United Kingdom (UK) from 2016 to 2022 (in millions)Digital Market Outlook: eServices users in the UK 2016-2022
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020Digital Market Outlook: eServices usage penetration in the UK 2014-2020
- eServices average revenue per user (ARPU) in the United Kingdom (UK) from 2014 to 2020 (in U.S. dollars)Digital Market Outlook: eServices ARPU in the UK 2014-2020
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2016-2022
- Event tickets revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2016-2022, by segment
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)DMO: eServices mobility tickets & services revenue in the UK 2016-2022
- Paid Content
The most important statistics
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2017Leading digital content services ranked by usage in the United Kingdom (UK) 2017
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by typeDistribution of paid and free digital content consumed in the UK in 2017, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by type (in million files)Volume of paid and free digital content consumed in the UK in 2017, by type
- Are you aware of the following online services?Digital content services ranked by awareness in the United Kingdom as of May 2017
- Have you consumed any paid digital media content in the past three months?Consumption of paid digital media content in the United Kingdom (UK) 2017, by type
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?Leading online services used for music consumption in the UK 2017
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016Leading video streaming online services ranked by reach in the UK 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?Paying for digital news in the United Kingdom (UK) 2012-2017
- Travel
The most important statistics
- Online travel booking segment revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: online travel booking revenue in the UK 2016-2022
- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)Digital travel bookers in the United Kingdom 2011-2017
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)Digital travel researchers in the United Kingdom 2011-2017
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible hotel websites in natural search results in the UK in January 2016
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible flight booking sites in natural search in the UK in January 2016
- Social Networks
The most important statistics
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019Forecast of social network user penetration in the United Kingdom (UK) 2015-2019
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2018UK: active social media and mobile social media users 2018
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to February 2017*Reach of selected social networking websites in the Great Britain 2014-2017
- Social network market share held by Facebook in the United Kingdom (UK) from January 2015 to January 2018Facebook's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by Twitter in the United Kingdom (UK) from May 2015 to January 2018Twitter's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to January 2018StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018
- Social network market share held by Reddit in the United Kingdom (UK) from January 2015 to January 2018Reddit: market share of social networks in the United Kingdom (UK) 2015-2018
- Social network market share held by Pinterest in the United Kingdom (UK) from January 2015 to January 2018Pinterest: social network market share in the United Kingdom (UK) 2015-2018
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Internet industry in the United Kingdom (UK)
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online advertising revenue in the U.S. from 2000 to 2017
- Digital advertising expenditure in Italy 2012-2018, by type
- U.S. hotels online ad spend share 2011-2015, by channel
- Digital share of advertising spending in the Czech Republic 2008-2015
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of advertising spending in Belgium 2008-2015
- Digital advertising expenditure in Russia 2004-2018, by type
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Digital advertising expenditure in Norway 2011-2015, by medium
- Digital share of advertising spending in the United Kingdom (UK) 2010-2015
- Digital share of advertising spending in Turkey 2008-2015
- Digital advertising expenditure in Turkey 2007-2018, by type
- Canada: digital ad expenditure 2013-2020, by format
- South Africa video games advertising market value 2010-2019
- Revenue of terrestrial commercial broadcasters in Japan 2009-2014, by type
- Broadcasting industry ad sales in South Korea 2016, by channel
- Forecast: revenue utility project construction Portugal 2008-2020
- Natural and modified polymers: import value in the United Kingdom (UK) 2010-2015
Studies
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- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
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- Digital advertising in Canada
- Advertising in Italy
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
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- Advertising in the United Kingdom (UK)
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Statistics on the topic
Free statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2016 (in billion GBP)
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to June 2017 (in million GBP)
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sector
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to April 2018* (in million GBP)
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2017
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Number of individuals reached by magazines in Great Britain (UK) from October 2016 to September 2017, by platform* (in 1,000 individuals)
- Most popular online dating-related search terms ranked by search volume in the United Kingdom (UK) in February 2016* (in 1,000 searches)
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2017
- Are you aware of the following online services?
- Have you consumed any paid digital media content in the past three months?
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?
- Why did you decide to pay for a music streaming subscription?
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019
- Social network market share held by Facebook in the United Kingdom (UK) from January 2015 to January 2018
- Social network market share held by Twitter in the United Kingdom (UK) from May 2015 to January 2018
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to January 2018
- Social network market share held by Reddit in the United Kingdom (UK) from January 2015 to January 2018
- Social network market share held by Pinterest in the United Kingdom (UK) from January 2015 to January 2018
- Social network market share held by LinkedIn monthly in the United Kingdom (UK) from January 2015 to January 2018
- Online advertising revenue in the United States from 2000 to 2017 (in billion U.S. dollars)
- Digital advertising spending in Canada from 2013 to 2020, by format (in million Canadian dollars)
- Import value of natural and modified polymers in the United Kingdom (UK) between 2010 and 2015 (in 1,000 GBP)
Premium Statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by sector (in million GBP)
- E-publishing revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- eServices revenue in the United Kingdom (UK) from 2016 to 2022, by category (in million U.S. dollars)
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)
- Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2017, by digital and physical format (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in billion GBP)
- Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- E-publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2016 to 2022, by format (in U.S. dollars)
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by format
- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2016 (in million GBP)
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2009 to 2016, by category (in million GBP)
- Publisher digital book sales revenue in the United Kingdom (UK) from 2009 to 2016, by format (in million GBP)
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2017, by sales channel (in million GBP)
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2017 (in million GBP)
- Share of music industry revenue from digital music in the United Kingdom (UK) from 2009 to 2016
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Number of eServices users in the United Kingdom (UK) from 2016 to 2022 (in millions)
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020
- eServices average revenue per user (ARPU) in the United Kingdom (UK) from 2014 to 2020 (in U.S. dollars)
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Event tickets revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)
- Mobility tickets and services revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2017, by type (in million files)
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?
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- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2018
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to February 2017*
- Spending on digital advertising in Italy from 2012 to 2018, by type (in million euros)
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- Digital share of advertising spending in the Czech Republic from 2008 to 2015*
- Digital advertising expenditure in Slovakia from 2008 to 2015, by medium (in million euro)
- Digital advertising expenditure in Poland from 2010 to 2015, by medium (in million U.S. dollars)
- Digital advertising expenditure in France from 2008 to 2015, by medium (in million euro)
- Digital advertising share of advertising spending in Belgium from 2008 to 2015
- Spending on digital advertising in Russia from 2004 to 2018, by type (in million Russian rubles)
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Digital advertising expenditure in Norway from 2011 to 2015, by medium (in million U.S. dollars)
- Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015
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- Spending on digital advertising in Turkey from 2007 to 2018, by type (in million Turkish lira)
- Value of the video games advertising market in South Africa from 2010 to 2019 (in million U.S. dollars)
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