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Digital advertising spending in the United Kingdom (UK) 2008-2018
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Digital advertising spending in the United Kingdom (UK) 2008-2018
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)
by Statista Research Department,
last edited
Sep 16, 2019
This timeline presents online advertising spending in the United Kingdom (UK) from 2008 to the first half of 2018. In 2009, digital advertising revenue in the United Kingdom amounted to 3.56 billion British pounds. Digital ad spend grew to exceed 11 billion British pounds in 2017.
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)
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by Statista Research Department,
last edited
Sep 16, 2019
This timeline presents online advertising spending in the United Kingdom (UK) from 2008 to the first half of 2018. In 2009, digital advertising revenue in the United Kingdom amounted to 3.56 billion British pounds. Digital ad spend grew to exceed 11 billion British pounds in 2017.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United Kingdom
- Survey time period
- 2008 to H1 2018
- Supplementary notes
- ,
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United Kingdom
- Survey time period
- 2008 to H1 2018
- Supplementary notes
- ,
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Most popular goods purchased online in Great Britain 2019
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UK: active social media and mobile social media users 2019
+Social Media & User-Generated Content
Facebook: share of social network website visits in the United Kingdom (UK) 2015-2019
Key Figures of E-Commerce
Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
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Internet industry in the United Kingdom (UK)
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Statistics on "Internet industry in the United Kingdom (UK)"
- Market overview
The most important statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)E-commerce sales via website in the United Kingdom (UK) 2012-2017, by B2B and B2C
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2017, by size of business (in billion GBP)E-commerce sales in the United Kingdom (UK) 2017, by B2B, B2C and business size
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2016 to February 2019 (in million GBP)Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from January 2016 to May 2019*Internet share of retail sales monthly in the United Kingdom (UK) 2016-2019
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sectorShare of revenue from digital channels in Great Britain in 2015 & 2020, by sector
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Forecast of ePublishing revenue by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollar)Forecast of ePublishing revenue by segment in the United Kingdom 2017-2023
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Revenue forecast for the eServices market by segment in the United Kingdom until 2023
- Online retail
The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2019 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2019
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018Online share of retail sales in the United Kingdom (UK) 2011-2018
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to September 2019* (in million GBP)Internet retail sales value: average weekly value per month in the UK 2013-2019
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from January 2016 to May 2019*Internet share of retail sales monthly in the United Kingdom (UK) 2016-2019
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2019Most popular goods purchased online in Great Britain 2019
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by digital and physical format (in million GBP)Entertainment retail sales in the United Kingdom (UK) 2011-2018, by format
- Online advertising
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)Digital advertising spending in the United Kingdom (UK) 2008-2018
- Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by formatDistribution of online advertising spending in the UK 2010-2017, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2018, by format (in million GBP)Digital advertising spending in the UK 2008-2018, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 2nd quarter 2018 vs. 2nd quarter 2017, by formatDigital publisher advertising revenue growth in the UK Q2 2018, by format
- Publishing
The most important statistics
- E-publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2016 to 2022, by format (in U.S. dollars)Digital Market Outlook: e-publishing ARPU in the UK 2016-2022, by format
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by formatDigital Market Outlook: e-publishing revenue change in the UK 2016-2021, by format
- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by formatDigital Market Outlook: e-publishing user penetration UK 2016-2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017Reading frequency of digital newspapers in the United Kingdom (UK) 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017Reading frequency of digital magazines in the United Kingdom (UK) 2017
- Number of individuals reached by magazines in Great Britain (UK) from July 2018 to June 2019, by platform* (in 1,000 individuals)Magazine monthly audience size in Great Britain (UK) 2019, by platform
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and freeOnline magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2018 (in million GBP)Digital book sales revenue in the United Kingdom (UK) 2008-2018
- Digital Entertainment
The most important statistics
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sectorDigital revenue share of media and entertainment companies in the UK 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2018, by sales channel (in million GBP)Entertainment retail sales revenue in the UK 2013-2018, by sales channel
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2018 (in million GBP)Digital video game sales revenue in the United Kingdom (UK) 2011-2018
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)Digital music industry revenue in the United Kingdom (UK) 2009-2016
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital music revenue in the UK 2016-2022, by format
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)Online TV revenues in the United Kingdom (UK) 2009-2015, by source
- eServices
The most important statistics
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Revenue forecast for the eServices market by segment in the United Kingdom until 2023
- Forecast for the number of online users in the eServices market by segment in the United Kingdom from 2017 to 2023 (in million)Forecast for the number of users in the eServices market by segment in the United Kingdom until 2023
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020Digital Market Outlook: eServices usage penetration in the UK 2014-2020
- Forecast for the average revenue per online user for the eServices market by segment in the United Kingdom from 2017 to 2023 (in U.S. dollars)ARPU forecast for the eServices market by segment in the United Kingdom until 2023
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2016-2022
- Online revenue forecast for the Event Ticket market in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Online revenue forecast for the Event Ticket market in the United Kingdom until 2023
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)DMO: eServices mobility tickets & services revenue in the UK 2016-2022
- Paid Content
The most important statistics
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018Leading digital content services ranked by usage in the United Kingdom (UK) 2018
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of March 2018, by typeDistribution of paid and free digital content consumed in the UK in 2018, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2018, by type (in million files)Volume of paid and free digital content consumed in the UK in 2018, by type
- Are you aware of the following online services?Digital content services ranked by awareness in the United Kingdom as of March 2018
- Have you consumed any paid digital media content in the past three months?Consumption of paid digital media content in the United Kingdom (UK) 2018, by type
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?Leading online services used for music consumption in the UK 2018
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016Leading video streaming online services ranked by reach in the UK 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?Paying for digital news in the United Kingdom (UK) 2012-2019
- Travel
The most important statistics
- Revenue in the Travel & Tourism market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)Travel & Tourism market - Revenue forecast in the United Kingdom 2017 - 2023
- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)Digital travel bookers in the United Kingdom 2011-2017
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)Digital travel researchers in the United Kingdom 2011-2017
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible hotel websites in natural search results in the UK in January 2016
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible flight booking sites in natural search in the UK in January 2016
- Social Networks
The most important statistics
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019Forecast of social network user penetration in the United Kingdom (UK) 2015-2019
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2019UK: active social media and mobile social media users 2019
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to February 2019Reach of selected social networking websites in the Great Britain 2014-2019
- Social network web visit share* held by Facebook in the United Kingdom (UK) from January 2015 to September 2019Facebook: share of social network website visits in the United Kingdom (UK) 2015-2019
- Social network web visit share* held by Twitter in the United Kingdom (UK) from January 2015 to June 2019Twitter: share of social network website visits in the United Kingdom (UK) 2015-2019
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to October 2018StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018
- Social network web visit share* held by Reddit in the United Kingdom (UK) from January 2015 to August 2019Reddit: share of social network website visits in the United Kingdom (UK) 2015-2019
- Social network web visit share* held by Pinterest in the United Kingdom (UK) from January 2015 to August 2019Pinterest: share of social network visits in the United Kingdom (UK) 2015-2019
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Statistics
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of advertising spending in France 2008-2015
- Digital share of advertising spending in Russia 2008-2015
- Digital share of advertising spending in Latvia 2008-2015
- Digital share of advertising spending in Switzerland 2008-2015
- Digital share of advertising spending in the Netherlands 2008-2015
- Digital share of advertising spending in Hungary 2008-2015
- Digital share of advertising spending in Sweden 2008-2015
- Digital share of advertising spending in the United Kingdom (UK) 2010-2015
- Digital and print advertising revenue of U.S. newspapers 2003-2014
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Austria 2007-2019, by type
- Digital share of advertising spending in Greece 2008-2015
- Digital share of advertising spending in Belgium 2008-2015
- Digital advertising expenditure in Russia 2008-2015, by medium
- Digital advertising quality priorities in Europe 2018
- U.S. consumer electronics & computing products industry digital ad spend 2016-2019
- RTB-based premium display ad sales in Japan 2013-2018, by format
- U.S. computer and office equipment: ad spend to sales ratio 2011-2015
- Industry revenue of »manufacture of light metal packaging « in Greece 2011-2023
Statistics on "Internet industry in the United Kingdom (UK) - Market overview"
- E-commerce sales via website in the United Kingdom (UK) 2012-2017, by B2B and B2C
- E-commerce sales in the United Kingdom (UK) 2017, by B2B, B2C and business size
- Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
- Internet share of retail sales monthly in the United Kingdom (UK) 2016-2019
- Share of revenue from digital channels in Great Britain in 2015 & 2020, by sector
- Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Forecast of ePublishing revenue by segment in the United Kingdom 2017-2023
- Revenue forecast for the eServices market by segment in the United Kingdom until 2023
Statistics on "Internet industry in the United Kingdom (UK) - Online retail"
- Online retail sales in the United Kingdom (UK) 2012-2019
- Online share of retail sales in the United Kingdom (UK) 2011-2018
- Internet retail sales value: average weekly value per month in the UK 2013-2019
- Internet share of retail sales monthly in the United Kingdom (UK) 2016-2019
- Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Most popular goods purchased online in Great Britain 2019
- Entertainment retail sales in the United Kingdom (UK) 2011-2018, by format
Statistics on "Internet industry in the United Kingdom (UK) - Online advertising"
- Digital advertising spending in the United Kingdom (UK) 2008-2018
- Distribution of online advertising spending in the UK 2010-2017, by format
- Digital advertising spending in the UK 2008-2018, by format
- Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Digital publisher advertising revenue growth in the UK Q2 2018, by format
Statistics on "Internet industry in the United Kingdom (UK) - Publishing"
- Digital Market Outlook: e-publishing ARPU in the UK 2016-2022, by format
- Digital Market Outlook: e-publishing revenue change in the UK 2016-2021, by format
- Digital Market Outlook: e-publishing user penetration UK 2016-2022, by format
- Reading frequency of digital newspapers in the United Kingdom (UK) 2017
- Reading frequency of digital magazines in the United Kingdom (UK) 2017
- Magazine monthly audience size in Great Britain (UK) 2019, by platform
- Online magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free
- Digital book sales revenue in the United Kingdom (UK) 2008-2018
- Digital book sales revenue in the United Kingdom (UK) 2009-2018, by category
- Digital book sales revenue in the United Kingdom (UK) 2009-2018, by format
Statistics on "Internet industry in the United Kingdom (UK) - Digital Entertainment"
- Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Digital revenue share of media and entertainment companies in the UK 2016, by sector
- Entertainment retail sales revenue in the UK 2013-2018, by sales channel
- Digital video game sales revenue in the United Kingdom (UK) 2011-2018
- Digital music industry revenue in the United Kingdom (UK) 2009-2016
- Digital Market Outlook: digital music revenue in the UK 2016-2022, by format
- Online TV revenues in the United Kingdom (UK) 2009-2015, by source
Statistics on "Internet industry in the United Kingdom (UK) - eServices"
- Digital Market Outlook: eServices revenue in the UK 2016-2022
- Revenue forecast for the eServices market by segment in the United Kingdom until 2023
- Forecast for the number of users in the eServices market by segment in the United Kingdom until 2023
- Digital Market Outlook: eServices usage penetration in the UK 2014-2020
- ARPU forecast for the eServices market by segment in the United Kingdom until 2023
- DMO: eServices event tickets revenue in the UK 2016-2022
- Online revenue forecast for the Event Ticket market in the United Kingdom until 2023
- DMO: eServices mobility tickets & services revenue in the UK 2016-2022
- DMO: eServices mobility tickets & services revenue in the UK 2016-2022, by segment
- Most googled online dating keywords in the United Kingdom (UK) in February 2016
Statistics on "Internet industry in the United Kingdom (UK) - Paid Content"
- Leading digital content services ranked by usage in the United Kingdom (UK) 2018
- Distribution of paid and free digital content consumed in the UK in 2018, by type
- Volume of paid and free digital content consumed in the UK in 2018, by type
- Digital content services ranked by awareness in the United Kingdom as of March 2018
- Consumption of paid digital media content in the United Kingdom (UK) 2018, by type
- Leading online services used for music consumption in the UK 2018
- Leading video streaming online services ranked by reach in the UK 2016
- Paying for digital news in the United Kingdom (UK) 2012-2019
- Subscribing to paid music services: reasons for use in the United Kingdom (UK) 2016
Statistics on "Internet industry in the United Kingdom (UK) - Travel"
- Travel & Tourism market - Revenue forecast in the United Kingdom 2017 - 2023
- Digital travel bookers in the United Kingdom 2011-2017
- Digital travel researchers in the United Kingdom 2011-2017
- Most visible hotel websites in natural search results in the UK in January 2016
- Most visible flight booking sites in natural search in the UK in January 2016
Statistics on "Internet industry in the United Kingdom (UK) - Social Networks"
- Forecast of social network user penetration in the United Kingdom (UK) 2015-2019
- UK: active social media and mobile social media users 2019
- Reach of selected social networking websites in the Great Britain 2014-2019
- Facebook: share of social network website visits in the United Kingdom (UK) 2015-2019
- Twitter: share of social network website visits in the United Kingdom (UK) 2015-2019
- StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018
- Reddit: share of social network website visits in the United Kingdom (UK) 2015-2019
- Pinterest: share of social network visits in the United Kingdom (UK) 2015-2019
- LinkedIn: share of social network website visits in the United Kingdom (UK) 2015-2019
Further related statistics
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of advertising spending in France 2008-2015
- Digital share of advertising spending in Russia 2008-2015
- Digital share of advertising spending in Latvia 2008-2015
- Digital share of advertising spending in Switzerland 2008-2015
- Digital share of advertising spending in the Netherlands 2008-2015
- Digital share of advertising spending in Hungary 2008-2015
- Digital share of advertising spending in Sweden 2008-2015
- Digital share of advertising spending in the United Kingdom (UK) 2010-2015
- Digital and print advertising revenue of U.S. newspapers 2003-2014
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Austria 2007-2019, by type
- Digital share of advertising spending in Greece 2008-2015
- Digital share of advertising spending in Belgium 2008-2015
- Digital advertising expenditure in Russia 2008-2015, by medium
- Digital advertising quality priorities in Europe 2018
- U.S. consumer electronics & computing products industry digital ad spend 2016-2019
- RTB-based premium display ad sales in Japan 2013-2018, by format
- U.S. computer and office equipment: ad spend to sales ratio 2011-2015
- Industry revenue of »manufacture of light metal packaging « in Greece 2011-2023
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