Most effective ad campaigns in the United Kingdom (UK) 2023
Advertisers continue to spend
In 2021, advertisers were forecast to spend almost 36.09 billion British pounds in the United Kingdom. Digital ad spending has long overtaken the TV expenditures and has a good grip of four of five pounds invested in advertising in the country. The turn away from traditional spending channels and towards more digital areas has seen social media spend reach 3.59 billion British pounds by 2019.
Digital spending
Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email. 2021 has been estimated to see approximately 23.5 billion British pounds in digital advertising spend in the UK.