Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Leading advertising campaigns in the United Kingdom (UK) 2019

Ranking of advertising campaigns in the United Kingdom (UK) in 2019

by Katrin Kienast, last edited Jun 24, 2019
Leading advertising campaigns in the United Kingdom (UK) 2019 The WARC effective 100 rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. At the beginning of 2019, the McCann lead campaign for L’Oréal was the most effective advertising campaign with an index score of 58.9 points. In terms of creative agencies, BBH (UK) was the most effective agency at the beginning of 2019.
Advertisers continue to spend

In 2019, advertisers were forecast to spend almost 21 billion British pounds in the United Kingdom. As of 2015, advertising spend on paid search overtook the television industry for the first time, something that had not been previously achieved since 2005. The turn away from traditional spending channels and towards more digital areas has seen social media spend reach 2.4 billion British pounds by 2017.

Digital spending

Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email. 2019 has been estimated to see approximately 12.8 billion British pounds in advertising spend in the UK.
Show more

Ranking of advertising campaigns in the United Kingdom (UK) in 2019

Campaign (Brand)Points*
--
--
--
--
--
--
--
--
--
--
Campaign (Brand)Points*
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by Katrin Kienast, last edited Jun 24, 2019
The WARC effective 100 rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. At the beginning of 2019, the McCann lead campaign for L’Oréal was the most effective advertising campaign with an index score of 58.9 points. In terms of creative agencies, BBH (UK) was the most effective agency at the beginning of 2019.
Advertisers continue to spend

In 2019, advertisers were forecast to spend almost 21 billion British pounds in the United Kingdom. As of 2015, advertising spend on paid search overtook the television industry for the first time, something that had not been previously achieved since 2005. The turn away from traditional spending channels and towards more digital areas has seen social media spend reach 2.4 billion British pounds by 2017.

Digital spending

Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email. 2019 has been estimated to see approximately 12.8 billion British pounds in advertising spend in the UK.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising in the United Kingdom (UK)
Advertising in the United Kingdom (UK)

All Information
in one Presentation

Advertising in the United Kingdom (UK)

Everything On "Advertising in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising in the United Kingdom (UK)"
  • Market overview
The most important statistics
  • Traditional media
  • Digital media
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.