Most effective advertisers in the UK 2023

Published by Statista Research Department, Dec 2, 2024

With 427.7 points, Unilever was the most effective advertiser in the United Kingdom in 2023. Meanwhile, Reckitt ranked second with 99.5 points.

Most effective advertisers in the United Kingdom (UK) in 2023 (index score)

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Source

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Release date

March 2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."

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Statistics on " Advertising in the United Kingdom (UK) "

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Market overview

6

Workforce

4

Market leaders

6

Traditional media

7

Digital media

6

Consumer perspective

8

Further related statistics

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Advertising in the UKProgrammatic advertising in the UKDigital advertising in Western EuropeAdvertising in EuropeDigital advertising in Europe
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