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Programmatic advertising spend forecast UK 2017-2021

According to forecasts, total spend on programmatic display advertising in the United Kingdom will continue to rise annually until 2021. In 2017 roughly 3 billion British pounds was spent on programmatic display advertising as a whole. This is expected to double by 2021, reaching 6 billion British pounds. Video will be a large contributor to this, predicted to make up over 70 percent of total spend that year while other forms of programmatic advertising such as banners, native and other display formats are expected to see a decline in spend.

Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021

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Release date

November 2019


United Kingdom

Survey time period

November 2019

Supplementary notes

* Forecast

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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