In 2021, direct mail advertising spending in the United Kingdom reached close to 1.1 billion British pounds, experiencing a growth of 19 percent. However, in 2022 it is forecast to see negative growth of 4.1 percent.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021
(in billion GBP)
Figures for periods prior to 2020 come from previous reporting. Figures have been rounded. The source indicates "Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
WARC. (April 28, 2022). Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021 (in billion GBP) [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/262729/direct-mail-advertising-revenue-in-the-uk/
WARC. "Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021 (in billion GBP)." Chart. April 28, 2022. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/262729/direct-mail-advertising-revenue-in-the-uk/
WARC. (2022). Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021 (in billion GBP). Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/262729/direct-mail-advertising-revenue-in-the-uk/
WARC. "Direct Mail Advertising Expenditure in The United Kingdom (Uk) from 2013 to 2021 (in Billion Gbp)." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/262729/direct-mail-advertising-revenue-in-the-uk/
WARC, Direct mail advertising expenditure in the United Kingdom (UK) from 2013 to 2021 (in billion GBP) Statista, https://www.statista.com/statistics/262729/direct-mail-advertising-revenue-in-the-uk/ (last visited August 10, 2022)
