Direct mail advertising spending in the United Kingdom (UK) 2013-2020

In 2020, direct mail advertising spending in the United Kingdom reached close to 910 million British pounds, experiencing a decline of more than 34 percent. However, in 2021 it is forecast to see growth of 6.4 percent.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.