Direct mail advertising spending in the UK 2013-2022
In 2022, direct mail advertising spending in the United Kingdom reached 1.1 billion British pounds, experiencing a growth of 1.2 percent. In 2023, it is forecast to see negative growth of six percent.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
