This statistic shows direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2017, and a forecast to 2019. In 2017, direct mail advertising accounted for 1.75 billion British pounds of revenue.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include, plastic mailers, coupons envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
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Direct mail advertising revenue in the United Kingdom (UK) 2013-2019
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Direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2019 (in billion GBP)
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This statistic shows direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2017, and a forecast to 2019. In 2017, direct mail advertising accounted for 1.75 billion British pounds of revenue.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include, plastic mailers, coupons envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
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This statistic shows direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2017, and a forecast to 2019. In 2017, direct mail advertising accounted for 1.75 billion British pounds of revenue.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include, plastic mailers, coupons envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.
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- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* Data for 2018 and 2019 were calculated on the basis of WARC/AA percentage growth forecasts.
Figures for years prior to 2017 were published earlier by the source.
Figures have been rounded.
The source indicates "Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the Data for details."
More information
- Region
- United Kingdom
- Survey time period
- 2013 to 2017
- Supplementary notes
-
* Data for 2018 and 2019 were calculated on the basis of WARC/AA percentage growth forecasts.
Figures for years prior to 2017 were published earlier by the source.
Figures have been rounded.
The source indicates "Direct mail data for 2013 have been supplied by Royal Mail according to its new methodology – please refer to About the Data for details."
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Statistics on "Advertising in the United Kingdom (UK)"
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