Beauty service preferences of Italian consumers 2022

Published by
Dominique Petruzzi,
May 30, 2023
A 2022 survey conducted predominantly with Italian women revealed that around four in 10 female beauty shoppers would be interested in using personalized skincare recommendation services in the future. Additionally, about a quarter of those surveyed expressed an interested in using tech-related beauty services such as AR apps that allow virtually trying on makeup.

Beauty service preferences consumers are interested in using in the future in Italy in 2022

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Sources

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Release date

May 2023

Region

Italy

Survey time period

February 2022

Number of respondents

4,000*

Special properties

female beauty shoppers

Supplementary notes

* Total number of participants in Italy, Spain and France, of which 3,000 were women. The source does not provide the specific number of respondents for Italy.

The source does not provide a release date, the date used is that of last access.

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