Shoppers who shopped from international brands on social media Australia 2022, by age

Published by Statista Research Department, Jun 12, 2023

In a survey conducted in July 2022 among online shoppers in Australia, just shy of 60 percent of those 16 to 24 years old reported buying an item from an international brand or retailer after seeing it on social media in the last year. In comparison, only 17 percent of online shoppers 55 years and older had purchased a product from an international brand after coming across it on social media.

Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
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Release date

May 2023

More information

Region

Australia

Survey time period

July 2022

Number of respondents

938*

Age group

16 years and older

Special properties

respondents are online shoppers who shopped online in the last year and bought from a brand or retailer based outside their country

Method of interview

Online survey

Supplementary notes

Original survey statement: I purchased an item from an international brand/retailer after hearing/coming across it from...(social media).

*Survey respondent count = 1,000 respondents, but only 938 respondents used social media.

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