Key global drivers for social commerce usage 2022

In 2022, deals and discounts were the top factors motivating online shoppers globally to increase their use of social commerce. According to a survey, 36 percent of respondents said this would be a driver of social shopping. Ease of purchase and exclusive offers followed, with 32 percent and 27 percent, respectively.

Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2022

Characteristic	Share of respondents
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Release date

August 2022

More information

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

To the question: "What would make shoppers use social commerce more?"

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.

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